The Dragon Speaks Again 12/5/12

Tobacco use is the single most preventable cause of disease, disability, and death in the United States.  Each year, an estimated 443,000 people die prematurely from smoking or exposure to secondhand smoke, and another 8.6 million live with a serious illness caused by smoking.  Smokeless tobacco, cigars, and pipes also have deadly consequences, including lung, larynx, esophageal, and oral cancers.

Second hand smoke exposure causes serious disease and death, including heart disease and lung cancer in nonsmoking adults and sudden infant death syndrome, acute respiratory infections, ear problems, and more frequent and severe asthma attacks in children.

The Center for Disease Control states, “Coupled with the enormous health toll is the significant economic burden of tobacco use- more than $96 billion a year in medical costs and another $97 billion a year from lost productivity.”

The Sierra County Tobacco Use Reduction Program (SCTURP) is a Local Lead Agency of the California Tobacco Control Program.  The Tobacco Use Reduction Program is currently focusing on reducing illegal tobacco sales to minors; tobacco prevention and education for our youth; and developing collaborative partnerships for the purpose of addressing the negative health effects of tobacco use and other health issues within Sierra County.

The Sierra County Drug and Alcohol Advisory Board/Tobacco Coalition exists to enable community members to express concern or participate in decisions that help shape the programs to better meet the needs of our communities.  The next Sierra County Drug & Alcohol Advisory Board/Tobacco Coalition will be meeting on December 13, 2012 in Downieville.  Community members are welcome.  If you are interested or have questions please call 993-6745 or email



Loyalton Summer Recreation Learns About Tobacco Use

10/10/12  The Loyalton Summer Recreation Program implemented the Minnesota Smoking Prevention Program. Thirty-five youth, between the ages of 6 to 13, participated in Summer Recreation on a “drop-in” basis.   The youth also learned about the Smoke Free Movie Campaign.  Of the movies the youth saw, they indicated there was no smoking in them, but that some of the previews showed tobacco use.

When asked what they remembered from the Minnesota Smoking Prevention Program the following responses were heard:  “Smoking is not allowed in cars when kids are in them.  And second hand smoke is bad for your pets also, not just people.”, “If you use smokeless tobacco you could lose parts of your mouth.”, “Smoking can give you yellow teeth.”, “Using tobacco can give you many kinds of cancer.”, “Using tobacco can make you die.”,   and “Second hand smoke can be more dangerous to non-smokers than smoking is to smokers.”

The Summer Recreation Youth who attended the Plumas/Sierra County Fair trip conducted a few observational surveys of the carnival area while they were at the Fair.   Cigarette butts were observed in the carnival area along with people smoking.  The age estimated age of the majority of people in the carnival area was 18 and under.  With so many youth being exposed to second hand smoke it was the opinion of the Loyalton Summer Recreation Program at the very least have the midway and carnival areas smoke free.  The only smoke free area observed was the barn area.


Check out this new information from Dandy…  Activity 2-5-18 Sept 2012




No Smoke Sold



Friday Night Live and the Sierra County Drug and Alcohol Advisory Board want to thank those stores that did not sell tobacco products to minors during the recent 2012 Youth Tobacco Purchase Survey.

Youth Tobacco Purchase Surveys inform tobacco retailers whether or not employees are following proper procedure and guidelines for requesting identification of underage tobacco purchasers.  This year, 4 of the 7 stores surveyed had employees who did not follow proper procedure and guidelines during the purchase attempt, resulting in tobacco sales to minors.

During the last three years the tobacco sales rates to minors during the Youth Tobacco Purchase Surveys have increased.  Friday Night Live youth invite you to join them and the Sierra County Drug and Alcohol Advisory Board/Tobacco Coalition to work on finding practical solutions to the increased sale of tobacco products to minors.  Please call 993-6745 or email



7/11/2012 Loyalton FNL KIDS writing letters to six movie studios.

The Loyalton FNL KIDS are actively working towards educating about the Smoke Free Movie Campaign.  Here they are shown writing letters to  Warner Bros. Entertainment, Sony Pictures Entertainment, Paramount Pictures, Walt Disney Studio Entertainment, Fox Filmed Entertainment, and Universal Studios.  Loyalton FNL KIDS have been working to educate family, friends, and classmates that tobacco use in movies is responsible for 50% of all new teen tobacco users.  When youth are watching their favorite actors using tobacco products it is similar to youth being pressured by peers in a social setting.

FNL KIDS are letting the movie studios know that they think 1) it is important that movies with a G., P.G., and P.G. 13 ratings don’t show smoking or chewing in them; 2) certify that no one on the production of films receive anything of value in exchange for displaying tobacco products; 3) require strong anti-tobacco ads before all films with tobacco regardless of rating or venue;  4) stop identifying tobacco brands.

If you are interested in participating, or have any questions regarding this campaign, please call FNL KIDS at 993-4482.



Youth Tobacco Use

Tobacco products continue to be sold to minors even though it has been illegal to do so for over 100 years.   Since tobacco products are so addictive, youth who have access to tobacco products are at risk of a lifelong addiction.    California Youth Advocacy Network indicates 90% of current tobacco users started using tobacco at or before the age of 18.  Every day 88 California youth start smoking.  It is estimated that 596,000 of California’s youth under the age of 18 will ultimately die prematurely from tobacco use.  Locally, during the SPJUSD 2010-2011 California Healthy Kids Survey a total of 87 students in the 7th, 9th, and 11th grades were surveyed.  38% of these students believe it is very easy to obtain cigarettes and 29% have tried tobacco products.

Youth are a targeted audience of pro-tobacco marketing.   Being aware of the problems of selling tobacco products to minors is important to counteract tobacco companies targeting youth as potential new consumers.

We benefit as a community, by protecting our youth from the illegal purchase of tobacco products. By helping to lower youth smoking and smokeless tobacco use rates, we create a safer and healthier environment for all of us.

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